The Trust Protocol membership will bolster Macy’s efforts in sourcing cotton sustainably, driving positive social and environmental change within the cotton industry, and enhancing transparency throughout its supply chain, the U.S. Cotton Trust Protocol said in a press release.Macy’s, Inc has taken significant steps towards embedding sustainability into its business through its social purpose platform, Mission Every One, which aims to help create a more equitable and sustainable future for all.

Notably, in 2022, Macy’s, Inc released its private brand cotton policy, pledging to source 100 per cent preferred materials in Macy’s private brands products managed by the Macy’s sourcing team by 2030. This commitment now includes sourcing US Cotton and Protocol Cotton, which is grown and harvested on Trust Protocol growers’ farms and recorded in the Protocol Consumption Management Solution, which tracks cotton through the supply chain, ensuring transparency and accountability.Keelin Evans, VP sustainability, Macy’s Inc, said: “Through our social purpose platform, Mission Every One, our business is aligned with a framework that aims to create a more equitable and sustainable future for our people, communities, and planet. This work has fuelled our commitments and we are embedding sustainability across our global value chain, focused on caring for people and managing our environmental impact. In 2022, we released our private brand cotton policy and we’re already making great progress. We expect that more than half of cotton products within our private brand products managed by the Macy’s sourcing team will be sustainably sourced by the end of 2023. Our Trust Protocol membership will support and accelerate these efforts to meet our 2030 ambitions by helping us to better trace our supply chain and demonstrate the progress we’re making toward meeting our environmental targets.”The Trust Protocol is the only sustainable cotton programme which combines quantifiable, verifiable goals and measurement with driving continuous improvement in six key sustainability metrics—land use, soil carbon, water management, soil loss, greenhouse gas emissions, and energy efficiency. The Trust Protocol integrates these sustainability metrics from Field to Market’s Fieldprint Platform, enabling enrolled growers to measure the environmental impacts of their operation and identify opportunities for continuous improvement.“We’re pleased to be working with Macy’s, Inc—an iconic American brand—to help them better understand the supply chain of their private brand products,” said Dr Gary Adams, president of the US Cotton Trust Protocol. “Our blockchain-enabled value chain transparency will deliver Macy’s, Inc the assurance it needs to evidence its responsible sourcing practices and demonstrate progress towards environmental targets.”